Being creative and innovative is at the heart of what we do at Kineo. But what do we mean when we say 'creative'? How do we stay fresh, exciting and relevant? How do we reach the best creative solutions and ideas with and for our clients?
Inspired by manifestos such as Bruce Mau's Incomplete Manifesto for Growth and Grayson Perry's Red Alan's Manifesto, we got people together across different parts of our global business and worked as a collaborative team to devise a Kineo creative manifesto.
This manifesto states our intentions and gives us a set of principles to use in brainstorms, design workshops and creative discussions with clients about anything and everything that will help them achieve their goals. It sets out the principles that underlie everything - not just visual and content design – but also how we apply creativity to our processes, operations and administration.
Creativity exists in the spaces between people
Collaboration is key to creativity. We reject 'ownership' and the hoarding of ideas. We are greater as a team than as individuals. We're always open to being challenged and are confident enough to challenge others.
Share everything, steal everything
Always be a lender and a borrower. We love to share our ideas and be genuine thought leaders in our industry. Equally, we're proud to take inspiration from others and look beyond our own industry for new and exciting approaches to design – from advertising, film, and art, to web/app design, gaming, and cognitive psychology.
Give it a face – make things human
We harness the emotive power of human stories to create personal connections and relatable, real-life experiences. We also flex to meet the needs of the people and projects we encounter – what's it like to be the learner? We try on their shoes and tramp around for a while.
Inhabit the negative space
What we do is also defined by what we don't do. We design the shape of our solutions with care, keep it simple and expunge the unnecessary. By repudiating obvious and lazy solutions, we create a landscape that is exposed and uncluttered, and all the more vibrant for it.
Make everything familiar, make everything strange and new
The Russian literary theorist Viktor Shklovsky advocated defamiliarisation in art as "[presenting] common things in an unfamiliar or strange way in order to enhance perception of the familiar." We change perceptions to change mindsets and behaviours.
Every comma is sacred
We care about the detail. We know that if you don't sweat the small stuff, it can turn into the sweaty big stuff.
Disrupt the disruption, rebel against the rebels
We don't jump on bandwagons – we drive our own. We choose the best solutions, not the faddiest or most fashionable. Keats said it: “’Beauty is truth, truth beauty,' – that is all / Ye know on earth, and all ye need to know."
Be the sea, give yourself over to the chaos
We love our processes and procedures, but disorder and play is where the magic happens. High tide, low tide: learning from the extremes. We're open to left-field ideas, to all ideas, to unconventionality, to trying things out for the first time and seeing what happens.
Are you interested in more tips for keeping it creative? Watch our webinar on unlocking innovation for business impact.