The Social Wave is designed to:
- bring waves of the latest updates to knowledge workers about their learning goals;
- provide updates from the learning activities of their colleagues whom they follow.
Based on the question 'how can we get learners more engaged in undertaking relevant learning and development?' here are my top five tips to using the Social Wave that were presented at LearnX 2016.
Socialise learning and success to increase completion rates
With Vodafone Learning, Kineo developed a timeline feed providing visibility into the learning happening across the organisation to promote a simple message: "we're all learning, why not join in". Underpinning this was a move towards a more open course catalogue where learners could self-enrol and develop their own pathways. Self-enrolments have grown from 796 in 2015 to over 6,000 to date in 2016. Self-enrolled courses have a completion rate of 75% compared to only 15% for mandated enrolments so this is an effective way to increase engagement in learning.
Connect learning to the real world to increase satisfaction
With ASADA, Kineo use feeds from social media to connect learning with latest topics in the world that it relates. For example during the Olympics this year completion of the anti-doping courses were a key requirement for athletes heading to Rio. Videos from other athletes sharing their experiences and twitter feeds of the latest news kept grounded the training in its real world application. ASADA has seen return visits to the site increase from 49% in 2015 to 59% in 2016 and when asked whether the learning was accessible, 95% responded 'very satisfied'.
Go viral with gamification
Gamification is a great way to get people about learning. Game elements such as points and leaderboards not only make the learning more engaging but can help the content go viral. With the McDonalds till training, Kineo added gamified elements of personas, lives and skill bonuses to a real world till simulator. Despite not being mandatory, the till game went viral and had 145,000 visits in year 1 and remains the most popular employee portal page McDonald’s have ever launched. The game improved average service times, mystery shopper scores, customer complaint ratios and average cheques which accounted for an estimated financial impact of an £18,000 saving per restaurant – equivalent to £23.4m across the UK. In addition, McDonald’s have achieved £127,000 savings in training costs compared to shoulder-to-shoulder training.
Let your user data drive your learning
As your completion rates improve, satisfaction grows and learning goes viral your learning technologies will be collecting a huge data footprint. With Vodafone Learning, Kineo have integrated Prediction I/O into Totara LMS such that course completion events are pushed into the prediction engine. This uses an algorithm to suggest courses that have been completed by similar people in the organisation to the learner. During the first 6 months since launch in May 2016 there have 542 enrolments based on machine suggestions with 399 completions at a rate of 73% matching the ratio for self-enrolments featured in tip 1.
Remember that one size does not fit all
How people respond to recommendations, sharing learning and gamification varies by organisation and the social wave is as much a cultural change as it is a technological innovation. Getting the right balance between the culture and the technology is key to developing effective solutions and reaping the benefits discussed above. That's why at Kineo each solution is a little different and reflects the learning culture of the organisations we partner with.
To find out more about how to integrate the social wave into your learning strategy, contact us.