Kineo, the global learning solutions provider, will demonstrate how it is leading the way in the creation of effective engagement in elearning with a free webinar on Tuesday 6 August 2013.
The team at Kineo continues to drive elearning success by ensuring it incorporates an organisation’s brand as a core component of any learning content. A client organisation’s brand values can encompass areas such as company culture, its style and the way it does business – all of which will resonate with learners and help elearning feel familiar.
Kineo’s elearning captures the thoughts, feelings, perceptions, images, experiences, beliefs and attitudes that surround the brands of its clients, which in many cases are household names such as UNICEF and Nikon. And it makes a difference to how their learners respond.
Cammy Bean, VP of Learning Design comments, "We talk a lot about how elearning can effectively engage learners and have been using a campaign-led approach to support projects for a while. Now we are building on this by demonstrating the value of incorporating an organisation’s brand into its elearning content."She continues, "Successful brand-led elearning can include simple techniques such as ensuring the look and feel of elearning content reflects a brand’s individual style. But elements such as tone of voice, internal language and terminology and company values can all contribute towards how much a learner will engage with and respond to a piece of elearning."
The webinar will explore how leading organisations effectively integrate their brand into their elearning solutions. It is free to attend and takes place on Tuesday 6 August 2013 at 11.00am CDT/5pm BST.