Kineo to run free webinar: 'From ADDIE to Mad Men – what marketing can teach elearning'

Kineo, the leader in elearning solutions, is running a free webinar on Thursday September 19th at 3pm UK / 10 EST on ‘From ADDIE to Mad Men – what marketing can teach Learning and Development'. The seminar will show how elearning and Learning and Development teams can have a greater impact on behaviour change by learning from the marketing teams. 

Kineo has long had a dual focus on learning and communications. As a global learning solutions company, Kineo often works to develop campaigns to help embed key messages. As part of our upcoming webinar, we’ll share our insights on how to bring the latest content marketing and engagement techniques to bear on your learning initiatives.

Kineo Director Stephen Walsh commented: “We’ve been saying it for a while. If you’re in the learning team, you better also be in the persuasion business. These days, you need to have a wide set of tools to help your would-be learners get excited.  We’ve been using content marketing techniques to drive up awareness and we’re excited to share some tips and examples."

Join Kineo’s webinar on September 19th at 3pm UK time/10 EST. Using real examples from Holborn to Hollywood, we’ll show you how to:

  • Build learning campaigns, not just courses 
  • Communicate with learners to generate buzz and engagement 
  • Make change actually happen and keep a sustained campaign alive 
  • Make sure your learning is on brand – going beyond the logo 

You can register here:

Find out more about how Kineo can support your learning with an embedded marketing and awareness campaign at


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