Promise Trade Show event review

promise logoBengt Gustafsson, Director of Kineo Sweden, reports from a recent tradeshow, where Kineo’s M&S elearning caught some people’s attention.

Sweden is lucky to still have good public finances compared to a few of the other European countries. But at this moment in time there is a lot uncertainty on the economy in the shorter term since the corporate sector heavily rely on export. While companies are expected to report good sales for the third quarter the focus will be on their forecasts.


Elearning is continuing to attract a growing interest within the public sector. The increasing use of iPads are moving the focus of mobile learning from smartphones to their larger display cousins.

So with all of the interest, we were keen to present and Kineo Sweden to the masses. And on 8th September, the Kineo Sweden team attended the yearly trade show for the e-learning industry in Sweden: ‘The Promise Day’.

This year it was a day packed with best practice cases from both the public and private sectors. Among visitors and presenters where people from companies such as IKEA, Ericsson, H&M and the major banks and telecom operators. A few lecturers from the university sector also attended to inspire with their research such as game based learning, virtual worlds and social media in learning.

Kineo presented the M&S Café Heroes project, which attended great interest from the audience – it’s very different to other e-learning we’ve seen in Sweden. We got a lot of interest at our stand afterwards, and on top of this, Kineo’s showcase of Totara draw attention as a fresh offer on the LMS market.   It was a great first event for the Sweden tem and we’re looking forward to many more.

To get in touch with the Kineo Sweden team please contact us on