Have you been on the perfect date with Honda? Have you helped fill Ellie Goulding's world with colour? Or maybe a spot of Scandi house-snooping has tempted you to revolutionise your storage space with IKEA.
There are two common themes at play with the interactive videos above. Firstly, they are all beautifully crafted. Secondly, they are all trying to sell you something. The power of interactive video is being harnessed by marketing agencies to transform a previously passive form of advertising into an active shopping experience. Love the item on-screen, buy it now - the online impulse buy becomes reality.
5 ways to maximise interactive video
Why does it work? Well, it's immersive and seductive and its exploratory nature means that you feel in control of the experience, even if forces are at work behind the scenes to guide the path taken. That's why it's such a strong tool for the learning industry. Here are five ways in which Kineo is harnessing interactive video technology.
Soft skillsIt doesn't take much to ruin a first impression, whether that's in a customer service role, an interview or your first day on the job. Deftly crafted video scenarios give learners the chance to see the consequences of a poor choice of words or negative body language. See the story from both sides, learn how to read a situation and identify the best places to be proactive or empathetic in a supportive, safe environment.
Product knowledge for SalesA great sale marries product expertise with customer needs, topped off with a healthy dose of passion and enthusiasm. Imagine the Honda video above with clickable areas which bring up product specifications and prompt branching customer conversations to help hone your sales pitch. “So, you’re looking for a car that can host a magic show in the back seat? I have the perfect thing…” If you already have a customer-facing video, interactivity can be retro-fitted, immersing your sales team in the brand and adding value to the project.
Interactive inductionThe line 'introduce yourself to everyone in the team' can strike fear into the heart of a new starter, but what if you've already 'met' them? As part of the induction programme for Compass Group, we created an interactive tour of the 02 arena where learners could meet different team members in different roles. It's a great way to introduce faces, but also helps learners build up a fuller picture of your business, its functions and its opportunities.
Health and safetyIf you've taken your driving test in the last 10 years, you'll be familiar with on-screen hazard-awareness tests. Interactive video technology can bring this into your workplace. From spotting a trip hazard near the coffee machine to a serious issue with a valve at a chemical plant, this can be an invaluable tool. Gamification elements such as time pressure and scoring can work well in this environment as they replicate feelings of urgency and jeopardy.
Augmented realityWe're not in Pokémon Go territory yet, but one natural progression for interactive video will be site-specific ‘how-to’ support. Imagine you're in an engineering workshop and your apprentice wants to know how a certain machine works. Using location data or machine QR codes, learners launch an interactive video on their mobile device. It shows them what each button does, offers 360 views of component parts and takes them through step-by-step instructions of simple tasks. Learning in context, with the chance for immediate application.
But it’s tricky and expensive, right? Not necessarily. The cost of video will always be a variable, but we’re producing interactive videos for a range of client requirements and budgets. And it’s workplace learning video produced by people who really understand what makes a good learning experience.
Get in touch to find out how you can transport your learners straight to the heart of the action.