Elearning Market Update - February 2008

Time for e-learning?

As we reported in our review of the Learning Technologies Conference there is a lot less hype surrounding new technologies and a lot more positive adoption of e-learning and great case studies. Are we seeing a growing maturity and integration of e-learning into the mainstream? This month we review some key industry reports.

We looked at the Training 2007 Report from Training Mag. The first positive news was that just over 50% of organisations reported growth in their training budget. The average training budget increased by 6%. More interesting was how this budget was spent.

The report noted that online learning has become a mainstream delivery mechanism. According to the report 30% of training in 2007 was delivered online. The most significant growth was in self-paced e-learning which grew from 15% to 20% of all training delivered.


Virtual classroom delivery fell a little while the use of podcasting was up from 5% to 15%. However, overall the proportion of instructor led training also increased in 2007, who said classroom training was dead.

The ASTD State of the Industry Report 2007 found that online learning accounted for 30% of all training. This is very similar to the Training report figures. According to ASTD online learning has now grown from 11% to 30% of training delivery over 5 years.

Despite this growth there are many areas where there is no e-learning in the training mix.


In areas like customer service training and sales training over 50% of organisations still use no online learning at all. Encouraging for vendors - but we have to ask why is that. Lack of infrastructure, budget, time? For us, it's where Rapid E-learning can make a difference.

It seems to us that the growth of e-learning has the potential to continue in the coming years. The poor outlook for the economy in the US and in Europe will force organisations to look at more cost-effective means of training delivery. This, combined with increasing case-studies demonstrating the successful use of e-learning, can only increase the prospects for e-learning.

2008 could be the year that e-learning climbs even higher as a proportion of all e-learning delivery. Recession, what recession?