City & Guilds Announced as Towards Maturity Ambassadors

City & Guilds has become the most recent addition to a growing number of Towards Maturity Ambassadors. They join an impressive collection of organisations working as ambassadors for change, identifying and improving good practices, raising awareness and driving the learning industry forward.

Towards Maturity is a not-for-profit organisation, which aims to provide independent practical research in the application of learning innovation.

The Ambassadors support the production of an annual Benchmark Study, which is considered the most comprehensive independent review of the effective use of learning technologies in the workplace around the globe.  

As Ambassadors, the City & Guilds Group, which now includes leaders in elearning Kineo, is identified as sharing Towards Maturity’s core missions and goals:

  • Encouraging learning innovation that directly impacts results in the workplace
  • Building on, acknowledging and contributing to collective good practice
  • Supporting the learning and education of others
  • Building transparent, trusted and open relationships with those we work with
  • Encouraging excellence from within
  • Celebrating success

Commenting on joining the programme, Chris Stephens, Head of City & Guilds for Business, commented: “At City & Guilds, our aim is to help people and organisations develop their skills for personal and economic growth. The Ambassador Programme allows us to be part of a fantastic group of organisations working together; to share our experiences and partake in research that can really help businesses across the globe achieve a measurable difference.”

Laura Overton, Managing Director of Towards Maturity, comments: “We are delighted that City & Guilds have joined the Ambassador Programme, with over 1.9 million individual’s working towards a City & Guild’s qualification around the globe, they share our passion for delivering innovative learning solutions that build critical business skills. It is great to have them on board.”

Steve Rayson, Managing Director of Kineo added: “We’re proud to represent the City & Guilds ambassadorship of Towards Maturity at Learning Technologies. We’ve long admired Laura and her team’s passion for continuous improvement in our industry. At Learning Technologies we will be sharing 7 ideas for using learning technologies to build vocational skills, aligning our experience with the City & Guilds purpose.”

Kineo, which became part of the City & Guilds Group in December 2012, will represent City & Guilds as part of the Towards Maturity ‘Bright Ideas’ campaign at Learning Technologies 2013 in London next week.

Meet them at the exhibition on the Kineo Stand (no. 64) or contact to arrange a meeting.


Notes to Editor

Find out more about Towards Maturity’s plans for the show here.

Entry to the Learning Technologies Exhibition is free. Register and find out more here.

To find out more about the Towards Maturity Ambassador Programme, visit

About City & Guilds

City & Guilds ( is the UK's leading vocational education organisation. Around 1.9 million people are currently working towards a City & Guilds qualification.

The City & Guilds Group operates from three major hubs: London (servicing Europe, the Caribbean and Americas), Johannesburg (servicing Africa), and Singapore (servicing Asia, Australia and New Zealand).

The City & Guilds Group comprises:

  • The Institute of Leadership & Management (management and leadership qualifications)
  • City & Guilds Land Based Services (land based qualifications)
  • The Centre for Skills Development (a not for profit research and development body that works to improve the policy and practice of vocational education and training worldwide)
  • Kineo: a City & Guilds Business, the leading workplace learning company which helps employers drive business performance through learning and technology

City & Guilds, unlike many other awarding bodies, is a charity and any surplus made through its work is reinvested into education or used for student support programmes.

About Kineo

Kineo is a leading global learning and technology company. Kineo designs and delivers learning solutions including consultancy, online learning platforms and custom elearning development. Kineo has offices in Europe, the US and Asia/Pacific.

About Towards Maturity

Towards Maturity is a benchmarking research company that provides independent expert advice and support to help organisations use learning technologies to accelerate business performance. It leverages the data of its in-depth Benchmark Study, the largest learning technology benchmark in Europe. Since 2003 over 2200 organisations have contributed to Towards Maturity’s leading benchmarks.

Thanks to the support of Towards Maturity’s Ambassadors (21 learning organisations), annual benchmarking findings, case studies and resources are available to download for free at

To find out about Towards Maturity’s Ambassadors visit

To learn more about Towards Maturity’s unique benchmarking tools and models visit


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