We live in a world with countless distractions from sorting emails to clicking on a random blog post that looks interesting. We are easily distracted, so getting our audience's attention can be challenge. According to the McKinsey Global Institute, the average person dedicates 28 percent of their workweek (approx. 13 hours) reading, deleting, sorting and sending emails.
Here are a couple more stats to consider:
According to the Wall Street Journal, the average office worker is interrupted or self-interrupts every three minutes.
Once thrown off track, it can take some 23 minutes for a worker to return to the original task.
– U of California Study
So with all of these distractions competing for our attention, how can we use our LMS to engage our audience and get the results we need? Kineo teamed up with one of our clients, Bridgestone, to present a webinar with ATD, Using Your LMS to Drive Customer Engagement and Deliver Results.
In this webinar, Gregg Trosper, Director of Consumer Tire Education at Bridgestone, shared the initial business challenge and strategy for developing an LMS portal to engage re-sellers – store owners, managers and associates.
Bridgestone wanted to move from a traditional classroom based approach to online to create a more diversified experience and to better engage selling associates about products.
Registering for the portal is optional. To date, there are currently 6,000 registered users with a target of 12,000 users in total. The goal is for learners to come to the portal because they want to, not because they are forced to. “If they keep coming back to the platform, then we know we’ve done our job,” says Gregg.
Listen to the full webinar to learn how Kineo teamed up with Bridgestone to develop an engaging LMS solution.