BP – Operations Essentials
BP Operations Essentials represents over four years of exceptional investment in safety and operations training by BP. Kineo’s solution has focused on performance-changing, blended training interventions and the results show a secured global adoption on a major scale with some impressive results.
In 2006, BP embarked on one of its largest global safety and operations training initiatives and this revised (2011) case study explains the four-year journey of how we got there, along with some great results – it’s even won Silver award for Best E-Learning Project Securing Widespread Adoption in the E-Learning Awards 2011 having:
BP, like all companies in the industry, has had its fair share of challenges. BP has long made investment in people and safety its top priority. Developing a world-class programme on a global scale to support this investment has been at the heart of its strategy for embedding systematic operations and was the focus of this blended learning solution.
The brief we were given saw us tackle the training of over 12,000 first- and second-level leaders; an audience that is largely shift-based and globally dispersed – the overall aim of which was to establish training in systematic ways of operating and to develop and enhance leadership in the area of safety culture.
As Urbain Bruyere, BP’s VP of Culture, Competency and Capability, and Operations Essentials Programme Director states, Kineo were chosen as the partner to develop the solution as: “In setting up the project, we wanted a partner who could think big for us. Just putting the e-learning together wasn’t enough. We needed to work with people who not only got our vision, but could take it further – help us with the whole blend and implementation strategy. That’s where Kineo came in.”
As the project was due for widespread adoption, getting an accurate reflection of the take-up was a key success criterion for BP, and rationale for going with e-learning as the medium to reach a large population was to:
The e-learning is a blend of scenario and simulation based approaches, based on real BP sites, examples and lessons learned.
It was important that the learning was aligned to BP’s organisational goals, so we had to ensure there was curriculum integrity. To do this, we engaged with the top experts in the business in each of the curriculum areas as our subject matter sponsors. We also brought in the leadership team ensuring there was stakeholder engagement, testing our prototype extensively with 250 of our target audience in a range of locations, including using offshore links through surveys and focus group meetings.
We consulted the target audience extensively to build product credibility, piloting the modules and working with each site taking on the training to achieve product endorsement and to help market the product to the business.
Development of training programmes is only half the story in getting training launched and embedded. Once rolled-out, BP set up a dedicated back office team working 24/7 via BP’s WebLearn LMS to manage and evaluate the programme to ensure the training landed and stuck:
Gaining adoption: a multi-channel approach
We collaborated with BP on a multi-channel approach to build awareness and drive adoption. This included:
By September 2011 there were already over 50,000 e-learning completions for ‘Hazard Identification and Task Risk Assessment (HITRA)’ and ‘Isolations’ and over 8,000 attendances at related workshops. This equates to exceptionally high completion rates of 96% of modules started.
User feedback from around the globe highlights the change in performance the training has helped them achieve:
“HITRA has visibly increased the rigor in our risk assessment.” – OE participant, Issuing Authority, Canada.
“Before, we were just doing what we have always done. Nobody challenged; nobody asked, 'Can we do this differently?' HITRA has really helped us think of different controls for managing risk.” – OE participant, Toledo Refinery, United States.
“HITRA is the heart of what good CoW [control of work] looks and feels like. Sites that have implemented the HITRA tools following training have seen significant improvement in CoW performance.” – Group CoW SME, UK.
“(The e-learning) showed them what they didn’t know. For the first time they could say, 'I am confident in doing risk assessment.' Three months after the HITRA programme we can see improvement in risk assessment. We will get to a place of zero or minimal incidents.” – S&OR Lead, South Africa.
Find out more about how we can support you with blended solutions that make a difference – contact us.