June 30th, 2009. Kineo will be holding a free webinar on creating effective product knowledge e-learning on July 16th, 2009.

Product knowledge training creates major challenge for organizations, including:

• Keeping content up to date: products change rapidly. For example there have been over 60 new versions of the Blackberry since its launch in 2002, that’s one every 5 weeks.
  
• Keeping it short and focused: sales people who need product knowledge information work in challenging, fast paced and often noisy retail environments. The learning has got to get to the point, quickly.
  
• Making it engaging: Delivering ‘just the facts’ about the product isn’t enough to increase sales. Learners need to know the benefits, how to recognize customer needs for a product, and how to close the sale.
  
• Keeping costs down: Given the pace of change, product knowledge e-learning has got to be cost effective, otherwise the maintenance costs will be prohibitive.
  

Steve Rayson, Kineo Partner commented “In today’s market it is essential to ensure that sales teams have the very best product knowledge. At Kineo we have extensive experience with clients from Vodafone to Nikon on developing product knowledge e-learning. We have found that the key is to create e-learning that supports the behavioural changes required to promote and sell products effectively.”

The free Kineo webinar will use real case studies to demonstrate:

• Effective designs for product knowledge e-learning
• How to use sales scenarios as part of the learning
• Prototyping effectively
  
• How to use xml files to update product e-learning in a matter of minutes
• How to use games and challenges to motivate learners
• How to design and deliver a product portal
  

The one hour webinar will be held at 3pm UK time/10am Eastern on July 16th, 2009.

If you would like to reserve a place please contact Kineo at info@kineo.com.