The true story of Dannie’s digital transformation (kind-of)

Meet Dannie, our digital learner. Dannie is nearly every learner you’ve met. Male, female, younger and older and from all generations.A few years ago, Dannie consumed media the only way digital media could be consumed – on TV, radio and a PC screen. But now technology has transformed the way we digest digital media – let’s look at Dannie’s new digital footprint.

A learner's digital footprint 

Dannie wakes up to her fitness tracker zapping her wrist letting her know it’s time to wake up. Who has an alarm clock these days? She then unlocks her phone to check last nights sleep pattern and skims through her WhatsApp – but not for too long as she knows she’ll be late.   After breakfast, it’s time to catch up on emails, get abreast of the headlines on Twitter and send a message to friends on Facebook. On the way to work Dannie will use a tablet to catch up on some Netflix recommended viewing (contextualised interactions).  

And when Dannie arrives at work, it’s time to sit in front of a PC and communicate via emails. But when Dannie gets stuck with a feature on Word there’s no email to a manager for a training course. Instead, it’s onto Google and a quick search on a tech forum (peer review and advocacy) – and if Dannie isn’t near the PC, well, then there’s always the personal smartphone (anytime-anywhere).  

Today Dannie learned that the weather was going to be warm, that friends would be 15 minutes late for lunch, Trump said something stupid, that Netflix recommendations don’t always work, oh and that Word has an odd formatting feature. Dannie has been learning all day, but Dannie didn’t log onto any formal learning.

Dannie’s a digital transformer; she’s evolved to naturally consume a quick YouTube video before getting to work, logging onto a resources app with learner created content and to sitting in front of a PC at work for a longer (but not that long) course.

So it’s time to deconstruct that two-hour piece of learning into a set of short five minute courses with videos, surveys and infographics (micro-learning), a collection of just-in-time assets (resources not courses), some longer reads on PDF and lay them at Dannie’s feet. Doing so will allow us to fall into step with the digital transformation and dovetail neatly into Dannie’s digital-consumption style where adults in Great Britain are spending eight hours a day consuming media.[1]

Get some particle insights into how to reach Dannie and learners like her in our new guide Time to transform: a workplace learning perspective on digital transformation.

 

[1] http://www.ipa.co.uk/page/touchpoints-infographic-13-the-media-day-in-2017