E-learning Market Update - July 2012
Proving business benefits is driving up learning technology budgets. Last month we reported on research from Trainingindustry.com in the US and Keynote in the UK that both highlighted increases in training expenditure despite the recession. This month we look at further research confirming the growth in learning technology budgets as the business benefits become clear; and why there has never been a better time to prove the value of your learning.
Training spend is going up: you can prove it
Research by Opinionmatters for Skillsoft found that in the UK 93% of companies planned to either maintain or increase their training budgets over the next 12 months. The research was based on telephone interviews with more than 500 CEOs / MDs with 250+ employees across all sectors.
The results revealed that 31% of businesses planned to increase training budgets by 10% or more over the next 12 months. This figure rose to 41% in the sales and marketing industries, and to 44% in the manufacturing industry. These findings confirm our experience at Kineo that investment in learning technology and online learning has grown significantly in recent years and continues to grow.
In our view businesses are investing more in learning technologies because it is delivering real value. In recent years a greater focus on evaluation has helped demonstrate this value through a range of real case studies. These case studies include detailed return on investment analysis and are valuable in assisting anyone putting together a business case for an elearning investment. We believe strongly that learning technology can deliver significant value to businesses and that this value has never been greater. Learning technologies are now transforming business, for example:
At Kineo we have been involved in a number of such case studies that demonstrate the value of learning technologies to businesses:
McDonald’s - An online learning initiative for Food and Restaurant Safety has been a great success:
M&S - An online learning initiative for 8,000 people saved M&S over £500,000 in year one but also delivered:
You can read more about our clients’ success stories in our case studies section.
It would be great to have more examples. Can you prove it’s working for you? Join the discussion in our E-learning Professionals Group on LinkedIn.