Let’s face it. Compliance training is probably one of the least exciting things that many employees have to do year after year. It’s something that must be done, but no one really looks forward to, which is why it’s important for organizations to do their best to keep things as interesting and captivating as possible. One of the ways they can do this is by creating compliance elearning courses that are not only informative, but also aesthetically pleasing and engaging. Of course, you can do this with pretty design elements and imagery, but there are also some more tactical changes that can have psychological impacts that you can employ to help convey your messaging and make learning more effective in a subtle manner.
As the new year approaches, here are a few tips to consider implementing as you create new compliance courses, or spruce up existing ones.
Use the right colors
Many people are aware that the color blue evokes a sense of calm, and yellow is seen as energizing and cheerful, and there have been many studies done into the psychology of colors and how they can impact learners. While designing your compliance elearning course your team should consider the effect of different colors on your learners, while also keeping the design as clean as possible.
Of course, it’s also important and beneficial to keep the color scheme in line with your organization’s official branding. By tying the colors of the course to something familiar - your organization’s brand colors - you could help boost your learner’s retention of information due to the phenomenon of recognition memory.
When deciding which fonts to use for your compliance elearning course keep two things in mind: 1) pick a font that’s clear and easy to read, and 2) select a font that conveys the right message to your readers. Of course, what’s most important is the meaning behind the text, but consider the difference between looking at a document written in Times New Roman versus Arial. One of them (Times New Roman) has a distinctly more formal feel to it, whereas the other feels a bit more casual. The style of font you use should match the overall tone of your course - if you’re dealing with very heavy subject matter, a whimsical font probably isn’t going to convey the right subconscious message.
Also, carefully consider your use of font embellishments - such as bold and italics. You’ll want to use them to call out important text, but if you use them too frequently throughout the course you’ll run the risk of underplaying those important points. Remember, less is more!
Keep it clutter-free
Finally, when designing your course, strive to make it as clean and clutter-free as possible. You may be tempted to include as much information on each screen as you can to “keep it short,” but beware of this shortcut. Cramming lots of text onto a page will likely just lead to your learners skimming the text in order to move along more quickly, potentially missing the entire point of the content. Additionally, when a page is cluttered, things like calls to action or emphasized text may get lost. So what’s the ideal? Keep it simple: a strong visual with 20 words or less should do the trick to get your point across.
For more information on creating great compliance elearning courses, check out our guide Engaging Your Learners: Compliance Best Practice.