The UK government has set a target of one hour of physical exercise every day for 11-16 year-olds. Great Ormond Street Hospital (GOSH) took up the challenge of supporting this goal, with Kineo’s support of this worthy cause provided pro bono.
Children First for Health (CFfH) is a general health information resource run by GOSH with age category sections for young users of all ages and parents. GOSH extended CFfH to help address the government’s challenging target. GOSH and Kineo started working together on GET FIT – a creative approach to get the message across to this demanding and extremely media-savvy audience.
Our work started with a series of sessions with target users to understand current attitudes towards exercise, to ensure that the approach would work for the audience.
The goal was to create a range of short, focused resources rather than a single long course – we wanted people to be able to dip in and out and come back time and again.
Kineo created a customised version of Moodle, the open source LMS, as an engaging portal for the resources. It includes engaging elearning on the benefits of exercise and an ‘educate me’ section, which explains what can happen if you don’t take care of your body.
Once the audience is attuned to the benefits of exercise, the site can help them think about the different exercise options available. One of the key lessons we learned from talking to the target audience was the value of hearing from celebrities, including sports stars, talking about what they do to stay fit. To help the audience put it all into practice, we created ‘me and my time’, an interactive diary tool to help young people plan and keep track of their physical activity.
After the project’s initial success, the site was updated with a full teachers' section, helping PE and PSHE teachers to put the resources into practice in schools.
Once GET FIT went live interest surged. The promotional video that we produced received over 6,000 hits on YouTube in the first week of the site being live:
GET FIT will engage its target audience and change their behaviour and understanding of health and exercise, in line with the national curriculum and Healthy Schools’ programme.
We at Kineo are immensely proud of our partnership with GOSH on this project. From the feedback so far, we believe the elearning and Moodle design will really help young people achieve exercise goals.
Marcella McEvoy of GOSH said: "The new GET FIT learning dimension will play a key role in supporting our overall strategy to promote the benefits of physical activity, and encourage more young people to participate in sport. We are very grateful to Kineo for their generous support, creative input and dedication to this pilot project."