Marketing & Communications
Marketing and communications are an essential part of any change program. The same tools and techniques that are used to raise awareness of new commercial products can be adopted to raise awareness of change and learning initiatives.
Communication initiatives such as online trailers, teasers and tasters can help ensure that learners know what's coming and why it will be important for them to complete any training.
The design of communications initiatives is different from the design of e-learning. E-learning tends to be at least ten minutes in length, often longer; it goes into content in some depth and detail; it highlights knowledge and best practice, and is designed to help change behavior. Communications pieces tend to be short: less than five minutes, often less than one minute. Communications pieces also need to have high impact through the design – which might be an audio/visual element, a game or an innovative idea. The key is that they have something which makes them memorable.
View some examples
At Kineo our creative team loves to help clients with their marketing and communications. Below are some examples.
Fresh Thinking from Kineo. This is an example of a short advertorial communications piece.
Learning Technologies Green Room. This was created as a teaser for the Learning & Technologies Conference.
GOSH Get Fit. Video trailer for an e-learning site we developed for Great Ormond Street Hospital.
Get some free advice on marketing your e-learning with our guide, How to Market Rapid E-learning.
Contact us to see more examples of marketing and communication in action, and case studies from BP and Cable&Wireless amongst many others.