Major Pharmaceutical Company E-Learning
Kineo worked with a major pharmaceutical company to develop e-learning to support a new customer solutions initiative.
The aim of the initiative was to drive a more customer centric culture to meet the needs of patients and healthcare professionals.
The Approach and Solution
After initial discussion and analysis the approach adopted was a blended training programme which involved workshops, e-learning and online resources.
The e-learning was used initially in the blend to introduce the skills, tools and processes required to develop strong customer solutions.
The e-learning developed was highly visual and interactive which covered the importance of:
The e-learning was used to prepare staff for a series of workshops where staff were brought together to work on a range of real business challenges and to develop insightful customer solutions. The e-learning included pre-workshop activities such as completing customer solution challenges. The e-learning also acted as a performance support resource following the workshops.
The e-learning was well received by staff and post evaluations demonstrated that the training enabled the client to: