Product Knowledge E-learning

Companies face a major challenge in developing and delivering product knowledge training. The challenges include:

• Keeping up to date: Products change rapidly. For example there have been over 60 new versions of the BlackBerry since its launch in 2002 – that’s one every five weeks.
• Keeping it short and focused: Sales people who need product knowledge information work in challenging, fast-paced and often noisy retail environments. The learning has got to get to the point, quickly.
• Making it engaging: Delivering ‘just the facts’ about the product isn’t enough to increase sales. Learners need to know the benefits, how to recognise customer needs for a product, and how to close the sale.
• Keeping costs down: Given the pace of change, product knowledge e-learning has got to be cost effective, otherwise the maintenance costs will be prohibitive.

Read more about the Nikon Case Study.

The benefits

Kineo’s rapid approach to product knowledge e-learning used with companies including Nikon, Vodafone and Motorola, enables:

• rapid response in a matter of weeks, with prototypes developed in days
• short, focused modules: 20 minutes or less to ensure it fits with the job pressures
• engaging e-learning: using customer challenges, stories and a range of interactions to ensure variety, pace and learner engagement
• easy updates: Kineo’s approach uses updatable Flash which means that clients don’t need an authoring tool to edit the content – it can be done easily in XML – so the client has complete control when it comes to changing product information

Contact us to find out more on how we can help.

Read our free product knowledge white paper.