Frávega was founded in 1910 and is one of the largest retail chains in Argentina. There are 120 branches throughout Argentina with a strong focus on the user experience, guarantee and financing, that reflect the customer centred business model.
Key project features
New approach to performance management
The business objectives are that both leaders and employees understand Frávega’s processes and adopt them as part of the organisational culture. It’s important to Frávega that transparency and honesty are withheld and that this reflects positively through employee behaviour and staff interactions.
Frávega approached Kineo as they needed to modernise and digitise their L&D strategy. At a macro level, they wanted to convert their LMS platform into a destination for daily use, as well as update much of the training content they already had and up to that point, offered with a traditional approach.
Frávega wanted an aesthetic to represent their culture and their people. They wanted something their employees could identify with, as well as add interactivity in their training to increase the impact of the new learning.
A brand-guide elearning
Adapt was chosen for the design of two interactive and multi-device elearning courses, both with a similar structure yet adapted to the audience. This addresses the learning objectives for each. The courses are interactive with videos. Components and knowledge checks are some of the elements used to obtain the necessary impact on its users.
A personalised design for the organisation
The visual element was developed with a fresh and simple digital experience in mind. The design showcased the brand colours with images of actual employees carrying out typical activities to get closer to the audience (previously in their communications Frávega had used a more informal stock library icon system).
Customised and modern learning
Frávega’s new performance management elearning course is another milestone for the organisation. Already positive results have been noted, at both individual and L&D department level.
Kineo has helped Frávega to develop the desired online training that meets the requirements of L&D, individuals and all involved in the ROI and learning evaluation process. With digestible and interactive learning content we managed to keep the attention of the audiences.
Kineo honoured Fravega´s strict deadlines for this project and accompanied them at each stage of the process. This close collaboration made for a fluid and efficient experience.
“To develop an elearning course, it is vital to have a partner who can interpret the essence of what we want to transmit to our collaborators. Thank you Kineo for joining us in this challenge.”
Gisela Orfiini, Talent Management Manager, Frávega