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Nov 2016

Interactive in the limelight: 12 tips for great interactive video

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Shaping the future of learning

Interactive video has burst into the limelight – it’s engaging, interesting and has a bit of glitz. And importantly has bags of potential for delivering learning content. But only if you get it right.

Let the ideas flow

If you’re tempted to get some interactive video into your learning content, our advice is to go for it. Think big, be imaginative and let your ideas flow when it comes to getting your content onto the screen (of any size, because of course the best video content for learning will work on any device!). But we understand – there’s a small matter of budget to consider and you’ll want to make sure whatever you produce is in line with your learning objectives.

Our top tips will get you on the right track. From borrowing ideas from movies to filming on a GoPro, they’ll give you both inspiration and practical advice.


Lights, camera, action!

12 tips for great interactive video

  1. Borrow from TV and movies - Imagine content on TV - what approach would you take?
  2. Keep it short and sweet - 3 minutes is a long time in interactive video
  3. Interactions interrupt the flow - Keep them short
  4. Think game elements - Use scoring, lifelines, tracking, and levels
  5. Prototype new elementsTry them out guerrilla style!
  6. Film on the phone or Go Pro - Shoot with what you've got - don't die wondering!
  7. Let the film do the talking - Include maximum learning content within it
  8. Keep text to a minimum - Use a presenter if there's a lot to say
  9. Use all the tricks - Effects, slow motion, graphics, split screen...
  10. Always have subtitles - You can watch with the sound off
  11. How will it look on a phone - Start with the smallest screen-size
  12. Use graphics to enhance the film - Reinforce and expand content in real time

The nuts and bolts of interactive video

These nuggets of advice are just the tip (pun fully intended) of the iceberg. Our new guide to interactive video gets under the hood and takes a detailed look at the nuts and bolts. We’ve shared some ideas about what kind of learning contexts lend themselves well to interactive video and how we have approached each situation. You’ll find a few case studies, some suggested video templates and plenty of inspiration.

If you’re excited to start making your masterpiece but still a bit unsure where to start, give us a call. We’ll be happy to talk about your L&D challenges and where interactive video may be the perfect fit to add another level of engagement.



Shaping the future of learning

Kineo helps the world’s leading businesses improve performance through learning and technology. We’re proud of our reputation for being flexible and innovative, and of our award-winning work with clients across the world.

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