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Feb 2018

Interactive video: how far it's come and where it's heading

Blog posts

Elizabeth Honerkamp

Elizabeth Honerkamp

Solution Consultant at Kineo

We’ve written a lot about interactive video recently, and for good reason. It’s one of the biggest trends in elearning and it’s proving to be an invaluable asset. As always, I’d like to temper that statement with don’t just add interactive video for the sake of adding it. When included in a meaningful way though, organizations and learners alike truly see great results.

Below, we’ll take a look at how interactive video has evolved in the last few years, and where it’s headed in terms of adoption rates and use cases.

In the early days of video, things were a bit more challenging

To produce high quality video content - nevermind the interactive components - teams were often headed out to sound stages, renting professional equipment, and hiring third party vendors to handle their video assembly and editing. Then the interactive components still needed to be added on the course development side. Today, however, technology has advanced so much across the board that a quality video can be filmed on a smartphone in a converted conference room with minimal expenditure and be edited by virtually anyone using a variety of readily available programs. This means that one of the previously most expensive and complex components of adding video to a course - the actual creation of the video - has become a whole lot more simple.

Additionally, the advances in utilizing and implementing video have grown as well. In the past it may have seemed like a daunting task to add levels of interactive and engaging video components into a course - from deciding what to make interactive to determining how to actually go about it. But these days things are much more simple. For example, if you’re creating an onboarding video for new hires, you may include a video of your company’s CEO giving a welcome speech and company overview. You can now do things such as adding in hotspots for learners to click that will pause the video and provide options for the learner to dig deeper by doing things like getting definitions to terms or acronyms that are used in that portion of the video. Another popular use is to show a video that provides a walking tour of a facility, introducing individuals that a new hire may need to check in with during their first few days on the job (HR, accounting, etc.) and showing them places they’ll want to be familiar with, from the copy room to the production floor. Again, hotspots can be included along the way so that learners can gather more information about who’s who and what’s what so that they can hit the ground running when it’s time. If you really want to go for gold, you can also gamify your interactive videos using branching scenarios, quizzes, timers, and the like!

From a development standpoint, when this kind of  technology was new it used to be a bit more complex to add these features into a video. Kineo, however, has worked extensively on interactive technology to advance the solution for L&D needs. Alongside advancements in the technology at large - it’s no longer a huge undertaking for companies to create courses with things like hotspots. Now the most difficult part is making sure that the content needed to support the interaction is available and accurate!

If you’re interested in adding interactive video to your next course, but aren’t sure where to start download your copy of Lights, camera, interaction: making interactive video work for learning and watch the webinar recording, Go Guerrilla: how to make memorable and affordable learning videos in-house. These two resources will be the perfect blueprint.

Elizabeth Honerkamp

Elizabeth Honerkamp

Solution Consultant at Kineo

Elizabeth brings a unique point of view to the Solutions Consultant role with her depth of knowledge of the corporate L&D landscape. She enjoys building off of her years of experience designing and delivering learning solutions and is passionate about understanding her clients’ needs and brainstorming ideas to elevate their learning experiences.

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