Kineo named as top vendor in corporate training market
Kineo has been named as one of the top five corporate training vendors in Europe in a new report.
The market research report by Technavio gives an overview of the corporate training landscape in Europe and identifies key players for the next five years. Kineo was listed along with MHI Global, NetDimensions, Skillsoft and fellow Totara partner GP Strategies.
A growing, competitive market
Technavio’s report predicts that the European corporate training market will grow by around 9% per year between 2016 and 2020 as businesses seek to improve culture, close skills gaps and deal with challenging financial conditions.
Corporate training is described as a particularly competitive and dynamic market because of the growing number of providers. As digital learning becomes a hygiene factor, vendors are looking for a unique selling point with solutions designed for specific training requirements. The market is also seeing new niche training companies that cater for specific sectors.
Kineo is recognised as a leading vendor in this space, offering an end-to-end consultative service in digital learning.
Corporate training priorities
The report identifies some challenges for Europe’s businesses that may be restricting growth and affecting profit margins. As well as traditional L&D, which focuses on developing workplace skills, Technavio names employee engagement, culture change and performance management as key areas where companies will be looking to invest in the next five years.
The report also looks at the changing manner of L&D delivery, specifically calling out gamification as a way of increasing participation and enhancing concentration levels for learners.
About the report
Technavio is a leading global technology research and advisory company which specialises in customised consulting and business research assignments across the latest leading edge technologies.
Analysts employ primary and secondary research techniques to gauge the size and vendor landscape in a range of markets. Using a combination of bottom-up and top-down approaches, they get a full picture using data from various market participants and stakeholders including vendors, service providers, distributors, re-sellers, and end-users.
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