The power of the hook: how to make modern learners come back for more
As instructional designers, we face a number of challenges when trying to meet the needs of the modern learner – short attention spans, time pressures, not to mention the desire for information at the point of need. In this new landscape, elearning is no longer a one-time intervention.
It’s time we take inspiration from the habit-forming psychology used by product designers to create courses with longevity. The Hook Model, created by Nir Eyal and popularised in his 2013 book, Hooked: How to Build Habit-Forming Products, could be just the solution the industry needs right now.
In this webinar we’ll:
- Explore what the Hook Model is, how it works, and the benefits it could bring to learning design
- Look at examples of the Model in action
- Discuss ways to incorporate the Model in your own digital learning projects.
Liz is a Lead Solutions Designer, working with our solutions consultants to create innovative designs for our proposal offerings. She has worked at Kineo for over six years and has a background in creative writing.
Stephen has over 15 years’ experience in the elearning and LMS sector and is currently a Solutions Consultant at Kineo, establishing organisational business requirements and looking after clients' best interests. He is particularly interested in Learning Management Systems, and how they can be leveraged to improve business results.