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Nov 2017

Video role play technology: what to consider

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Shaping the future of learning

We’ve discussed the advantages of adding interactive video to your digital learning courses before, and you’re probably getting psyched to try it out. But have you heard about video role play technology? This could be another beneficial tool to add into your elearning arsenal.  As the term role play suggests, this is a way to really bump up the interactivity. There’s no more sitting back and soaking it all in with this method - users will be practicing what they’re learning and getting constructive feedback on their performance to help them improve.

What is it?

Video role play technology is pretty much exactly what it sounds like -  an application that allows your learners to record themselves answering questions and responding to situations. Once they’ve recorded their response (and on some platforms they may get the option to film their response, watch it, and re-film it if desired, whereas on others they are simply given a time limit to think about their answer and film it) they submit it to their teammates or a manager or coach or some combination thereof, from whom they receive constructive feedback on what they did right, or on what they can improve.

Are there any negatives?

There are a couple of things that could impact the effectiveness of implementing a role play technology. For starters, this tool may not be as flexible as others from a use case point of view. For starters, the format of the technology allows users to focus only on a single question and answer at one time, therefore preventing them from practicing the cadence and flow of a real-life conversation. Additionally, because many video role play tools are designed for mobile and desktop, your learners will have to complete these activities in places where they’re able to talk out loud and where they’re not going to distract others. So this may not be a great activity while taking the train into work or in a busy office environment.

Why should we use it?

One of the greatest benefits of video role playing technology is that your employees get the opportunity to practice presenting real-world pitches  and answering real-world questions. Tool companies report that learners will practice their response five or six times before posting it - so lots of practice is happening. Not only that, but they can reflect on their own performance in a studied way by answering reflective questions and reviewing their own performance before submitting it on for review from peers and managers.  You can watch your own performance and gain more awareness of how you’re coming across:,do I look a little stiff? Do I cross my arms over my chest or fidget my their pen? Do I have a little tick that I didn’t know about but that a customer might pick up on (for example, saying “um” or “like” frequently)? Practice makes perfect, and when using video role playing technology your learners will be able to practice answering questions exactly the way they should - right down to their posture and mannerisms - in a real-life situation, so that when the time comes to do it for real they’re cool, calm, and composed.

We’re excited about the possibilities of video role play and think it’s a great use of technology to help build skills and improve performance. In addition to video role playing, there are a ton of other tools and techniques your organization can implement to help your learners get the most out of their training programs. Check out our guide, Blended learning that works for sales, and get some more great ideas.



Shaping the future of learning

Kineo helps the world’s leading businesses improve performance through learning and technology. We’re proud of our reputation for being flexible and innovative, and of our award-winning work with clients across the world.